Market Research

  • Company and product training, positioning and prospect profiling

  • Desk research on industry, prospect base and product use cases

  • Prospect interviews

  • Report on conclusions and recommendations

Lead Generation

  • Awareness creation

  • Hot and cold introductions to existing clients and new prospects

  • Lead and opportunity generation via multiple channels

  • Ongoing reporting

Sales

  • Opportunity management

  • Decision-making process and target team identification

  • Influence the influencer

  • Permanent bi-directional feedback and follow-up

  • Negotiation support

  • Closing the deal

Account Management

  • Client relationship management

  • Extend footprint within client organisation

  • Grow client revenues

  • Generate up-sell and new sales opportunities

OPTIONS FOR ENGAGEMENT 

Drebbel has a 3-phased approach for working with technology providers.

MARKET REASEARCH / PRODUCT VALIDATION

In-depth knowledge gathering about the marketplace on behalf of the client with the aim to gauging interest in and readiness for a product and/or a service in the prospective client base.

The market research consists of two components:

  • In-depth research, structuring and making business sense of all publicly-available market intelligence.

  • Personal interviews with key prospects. This is typically a 6-week exercise which is concluded with a report with recommendations regarding the viability of the prospection campaign.

PILOT PROSPECTION CAMPAIGN

Based on the outcome of the market research, we move on to a 6-month project, which includes an awareness campaign, setting up introductory meetings and closing deals.

ONGOING SALES AND ACCOUNT MANAGEMENT 

Based on the outcome of the market research, we move on to a 6-month project, which includes an awareness campaign, setting up introductory meetings and closing deals.

MARKETING & COMMUNICATION SERVICE  (IN PARTNERSHIP WITH MOONLIGHT IQ)

 

  • Communications

  • PR & social media

  • Branding

  • Marketing & websites

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