Willem Lambrechts
What a day! Fix Emea 2022 in London
What a day yesterday! 2 years and 2 weeks elapsed since the last FIX EMEA trading conference in London! An absolute eternity! I felt...
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Willem Lambrechts
- May 21, 2021
- 3 min
PEOPLE DON’T LIKE TO BE SOLD TO, BUT THEY LOVE TO BUY!
Funny, it doesn’t sound like that when I attend a sales planning session or a review…the buzzwords popping up in those meetings read like...
Willem Lambrechts
- Aug 26, 2020
- 2 min
SALES FOR START-UPS AND SCALING UP : 5 LESSONS LEARNED
Lesson 1 : Sales should be at the top of your business plan! Do you remember the 4 Ps of the marketing mix? 1. Product 2. Price 3....
Willem Lambrechts
- Aug 11, 2020
- 4 min
HOW RELATIONSHIPS CHANGE A SALES FUNNEL INTO A SALES PIPELINE
“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted...
Willem Lambrechts
- May 15, 2020
- 4 min
The Loudest Voice
Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is...
Willem Lambrechts
- Mar 24, 2020
- 3 min
B2B sales in corona times
I was reading the newspaper last week, the first week of a near total close down in Belgium. I don't remember the author's name but what...
Willem Lambrechts
- Mar 6, 2020
- 2 min
NLP and Sales Part II : success has many fathers, failure is an orphan
A couple of years ago, I was involved, as a, or rather, as the sales rep in a multi-million Euro deal between a major bank and a young,...
Willem Lambrechts
- Dec 3, 2019
- 3 min
NLP AND SALES , PART 1 : COMMUNICATION - an interesting paradox
June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"!...
Willem Lambrechts
- Aug 14, 2019
- 4 min
FINTECH - REGTECH - HOW ABOUT SALES?
According to Norm Brodsky and Bo Burlingham, authors of the brilliant book “Street Smarts, an all-purpose tool kit for entrepreneurs”, a...