SALES

Willem Lambrechts

The pre-seed funding gap.

56 % drop in fintech investments...interesting number... however, the headline doesn't tell it all... The total amount invested in...

Willem Lambrechts

What a day! Fix Emea 2022 in London

What a day yesterday! 2 years and 2 weeks elapsed since the last FIX EMEA trading conference in London! An absolute eternity! I felt...

Willem Lambrechts

PEOPLE DON’T LIKE TO BE SOLD TO, BUT THEY LOVE TO BUY!

Funny, it doesn’t sound like that when I attend a sales planning session or a review…the buzzwords popping up in those meetings read like...

Willem Lambrechts

SALES FOR START-UPS AND SCALING UP : 5 LESSONS LEARNED

Lesson 1 : Sales should be at the top of your business plan! Do you remember the 4 Ps of the marketing mix? 1. Product 2. Price 3....

Willem Lambrechts

HOW RELATIONSHIPS CHANGE A SALES FUNNEL INTO A SALES PIPELINE

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted...

Willem Lambrechts

The Loudest Voice

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is...

Willem Lambrechts

B2B sales in corona times

I was reading the newspaper last week, the first week of a near total close down in Belgium. I don't remember the author's name but what...

Willem Lambrechts

NLP and Sales Part II : success has many fathers, failure is an orphan

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multi-million Euro deal between a major bank and a young,...

Willem Lambrechts

NLP AND SALES , PART 1 : COMMUNICATION - an interesting paradox

June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"!...

Willem Lambrechts

FINTECH - REGTECH - HOW ABOUT SALES?

According to Norm Brodsky and Bo Burlingham, authors of the brilliant book “Street Smarts, an all-purpose tool kit for entrepreneurs”, a...