Funny, it doesn’t sound like that when I attend a sales planning session or a review…the buzzwords popping up in those meetings read like...

Lesson 1 : Sales should be at the top of your business plan! Do you remember the 4 Ps of the marketing mix? 1. Product 2. Price 3....

“In 1898, E. St. Elmo Lewis developed a model that mapped a theoretical customer journey from the moment a brand or product attracted...

Governments are cautiously starting to relax the lockdown. Economic life, or what is left of it, starts picking up. Everybody is...

A couple of years ago, I was involved, as a, or rather, as the sales rep in a multi-million Euro deal between a major bank and a young,...

June 1985, the author of this piece graduates from College. He proudly shows his Certificate titled : "Specialist in marine electronics"!...

According to Norm Brodsky and Bo Burlingham, authors of the brilliant book “Street Smarts, an all-purpose tool kit for entrepreneurs”, a...